iyama design

shueisha paperback campaign 2012



We design summer campaign called *‘Natsuichi’ for a publisher ; Shueisha every summer. This is the summer campaign in 2012 and we designed ‘Reading Wonderland’. As reading books takes you to anywhere in the world and let you do anything, we set up a wonderland and casted a young actress, Ayame Goriki as an inhabitant. We also designed a map, which is the shape of a book. With those Key charactors, we aimed to express the exciting atmosphere.
*Natsuichi…Natsu=Summer, ichi=One. Its means the best book in the summer.

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