今年のナツイチは「読書のワンダーランド」という設定に。あらゆる楽しさがつまったテーマパークのように、様々な世界に触れる事ができるのが、読書である、と。
ナツイチのジャンルでできた本のカタチをした島と、その島の住人である剛力彩芽さんがキービジュアルとなって、その世界観をアピールしました。
We design summer campaign called *‘Natsuichi’ for a publisher ; Shueisha every summer. This is the summer campaign in 2012 and we designed ‘Reading Wonderland’. As reading books takes you to anywhere in the world and let you do anything, we set up a wonderland and casted a young actress, Ayame Goriki as an inhabitant. We also designed a map, which is the shape of a book. With those Key charactors, we aimed to express the exciting atmosphere.
＊Natsuichi…Natsu=Summer, ichi=One. Its means the best book in the summer.
