iyamadesign inc.

european eyes on japan / japan today



These are photo books of “European Eyes on Japan / Japan Today” project, which is ongoing since 1999. Photographers who are working in Europe are invited to Japan to record the contemporary Japanese people and their life styles in specific local areas. After being exhibited at the museums, the photographs are donated to the local town as a cultural asset for next generations.

I designed the photo books with a respect for Japanese aesthetic of simplicity. A white-themed covers and pages can go along with various tastes of photographs just like a Japanese “Utsuwa” (bowl). Each volume has different design ideas, for example, vol.7 and vol.8 have a reversible cover, vol.9 comes with several bellybands, and vol.13 and vol.14 consists of 3 removable books.